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Cost and equipment aside, the ultimate questions when designing a main title sequence are, much like any other aspect of a film, centered on theme, content and the viewer's desired emotional response. Other than trailers and marketing elements seen prior to a movie's release, titles are the very first images the audience absorb after the lights go out. They form a kind of contract, outlining the filmmaker's intentions and, for better or worse, setting up expectations that the audience, almost subliminally, will demand be met.

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